Brand Management
Your brand is at the heart of RankLLM. Proper brand management ensures accurate tracking, comprehensive monitoring, and actionable insights about your AI visibility.
What is Brand Management?
Brand management in RankLLM involves configuring how we identify, track, and analyze mentions of your brand across AI systems. It includes your brand name, keywords, competitors, and industry context.
Mention Detection Accuracy
Tracking Updates
Keywords & Competitors
Setting Up Your Brand
A well-configured brand profile is essential for accurate AI tracking. Here's how to set up your brand for maximum visibility insights:
Essential Brand Information
Brand Name
Your official brand name as it appears in marketing materials
Example: "Slack" or "Microsoft Teams"
Brand Description
A clear, concise description of what your brand does
Example: "Team collaboration platform with channels, direct messaging, and integrations"
Website URL
Your primary domain for website analysis and optimization
Example: "https://slack.com"
Industry Category
Select the most relevant category for competitive analysis
Example: "Business Software > Team Collaboration"
Pro tip: Be specific but not overly narrow with your industry category. This helps us find the most relevant queries and competitors for your brand.
Managing Brand Keywords
Keywords help us detect mentions even when AI doesn't use your exact brand name. The more comprehensive your keyword list, the better we can track your visibility.
Types of Keywords to Include
Product Names
- • Individual product lines
- • Feature names
- • Service offerings
- • Platform components
Variations
- • Common misspellings
- • Abbreviations
- • Former brand names
- • International variations
Domain & Tech
- • Domain names
- • App names
- • API names
- • SDK names
Market Terms
- • Industry nicknames
- • User community terms
- • Hashtags
- • Campaign names
Keyword Best Practices
Competitor Tracking
Understanding your competitive landscape in AI responses is crucial for strategic positioning. RankLLM lets you track unlimited competitors alongside your brand.
Direct Competitors
Brands that offer similar products or services
- • Same target audience
- • Similar pricing tier
- • Comparable features
- • Market leaders
Indirect Competitors
Brands that solve the same problem differently
- • Alternative solutions
- • Different approach
- • Substitute products
- • Emerging players
Competitor Metrics You'll Track
Share of Voice
Percentage of mentions compared to all competitors
Co-mention Analysis
How often you're mentioned alongside specific competitors
Position Comparison
Where you rank versus competitors in AI recommendations
Sentiment Differential
How your sentiment scores compare to competitors
Brand Health Monitoring
Brand health metrics give you a comprehensive view of your AI visibility performance over time.
Key Health Indicators
Visibility Score
📊Overall presence across all AI platforms
Mention Quality
⭐Strength and context of brand mentions
Trend Direction
📈Month-over-month visibility changes
Response Rate
💬Percentage of queries with mentions
Health Alerts: Set up notifications when brand health metrics drop below thresholds or when significant changes occur in your AI visibility.
Optimization Tips
Quick Wins for Better Tracking
Regular Keyword Audits
Review keyword performance monthly and remove those causing false positives
Competitor Benchmarking
Add 5-10 key competitors to understand your relative position
Description Optimization
Keep brand descriptions clear, concise, and keyword-rich
Industry Alignment
Ensure your industry category matches how AI categorizes your brand
Advanced Settings
Detection Sensitivity
Adjust how aggressively we detect implied mentions
Mention Context
Define the context window for mention analysis
Alert Preferences
Ready to optimize your brand tracking?
Fine-tune your brand settings for maximum AI visibility insights.
Go to Brand Settings